"Chic, is first, when you don’t have to prove you have money, either because you have a lot and it doesn’t matter or because you don’t have any and it doesn’t matter. Chic is not aspirational. Chic is the most impossible thing to define. Luxury is a humorless thing, largely, and when humor happens in luxury it happens involuntarily. Chic is all about humor. Which means chic is about intelligence. And there has to be oddness— most luxury is conformist, and chic cannot be. Chic must be polite and not incommode others, but within that it can be as weird as it wants."